14 December 2022, Rotterdam, The Netherlands: Spotler Group, a fast-growing European marketing technology vendor, announces the completion of a capital raise of €30 million from new and existing shareholders. Following the acquisition and successful integration of OBI4wan, Webpower, Squeezely, Pure360 and Tripolis, the company is ready to further accelerate its growth. 

Since 2016, Spotler Group has been investing in a data-driven, omnichannel technology suite that provides marketers and customer service professionals with the right tools and technology to improve customer experience and increase engagement. The Group has rapidly expanded in its core segments through investments in value-adding technologies such as a Customer Data Platform, LiveChat functionality and integrations to Whatsapp for Business.

Majority shareholder CNBB Equity Partners led the investment round with participation from others, including Mill Reef Capital. CNBB Equity Partners is a mid-market software investment firm focused on growth and buy-out investments in B2B SaaS businesses. The capital will be used to fuel Spotler Group’s acquisitive and organic growth. Through this buy-and-build strategy, the Group will strengthen its footprint, expand to new markets and invest in increasing the share of wallet with its customers by adding new technologies. 

“These are exciting times for the Group,” says Lee Chadwick, CEO of Spotler Group. “This investment allows us to tap into the opportunities we see in the market and accelerate our growth strategy. The commitment of new and existing investors is a vote of confidence in our team’s ability to create value for our customers and grow our business by helping clients achieve their success.”

Arco van Nieuwland, managing partner at CNBB Equity Partners says: “We continue to see significant untapped potential for acquisitive growth in the mid-market, and we are impressed by the ability of the Spotler team to build and develop a portfolio of leading technologies. This made it an easy choice for us to further invest in the company. Together with our co-investors, CNBB is committed to actively support Spotler Group in delivering on its ambitions.”

About Spotler Group

Founded in 2016 on the principles of enabling businesses to engage with their customers, Rotterdam based Spotler Group is building and developing a portfolio of best-in-class digital marketing and communication technologies. Under the banner of Spotler Group, leading brands, including Spotler, Tripolis, Squeezely, Pure360, Flowmailer and OBI4wan, serve mid-market B2B, B2C and e-commerce businesses as well as public sector and government organisations, with the right tools to engage in continuous, omnichannel dialogues with their customers. With over 300 ambitious and bright minds, the Group serves over 3,800 customers across 15 countries.

About CNBB Equity Partners

CNBB Equity Partners is a mid-market software investment firm founded in 2007 by serial entrepreneurs Arco van Nieuwland (co-founder of Exact) and Lucas Brentjens (former CEO of Exact). CNBB is a specialized investment fund with a focus on growth and buy-out investment in B2B SaaS businesses in the Benelux, UK and DACH. The team has been actively involved as entrepreneurs, managers and investors in software success stories including Exact, Yuki, Bynder and Spotler Group.

This release is also available in Dutch