Today, Spotler Group announced the acquisition of UK-based Purepromoter Limited (trading as Pure360), a leading B2C marketing platform, extending its ability to offer powerful omnichannel marketing automation software in the B2C and e-commerce markets.

With a string of 5-star reviews given by clients on the respected G2 Crowd platform, UK-based Pure360 has powered customer engagement and revenue generation for hundreds of organisations and household brands, including the NHS, Whirlpool, Innocent Drinks, Kuoni, Gossard, and Blackwell’s.

The Pure360 platform delivers functionality built around the needs of B2C marketers, such as product recommendations, basket abandonment emails, website personalisation, persona analytics, personalised journeys and loyalty programs that are proven to increase e-commerce sales revenue at the scale needed by consumer brands. Its marketing automation functionality also enables marketers to segment audiences and create high performing, engaging personalised emails easily.

With over 2500 clients in 8 European countries, the Spotler Group is already a significant European marketing technology provider. This acquisition further expands the group’s presence and investment in the largest online shopping market in Europe (according to Statistica), adding over 500 clients, a technology platform and consumer brand expertise that accelerates its expansion into the UK B2C and eCommerce markets.

Lee Chadwick, Spotler Group CEO: “We are excited to announce the acquisition of Pure360 to the group, to welcome these fantastic brands to our customer community and our new colleagues who will strengthen our expertise in this space. This acquisition supports our strategic revenue objectives, accelerates our geographic market expansion and the development of our omnichannel marketing automation platform for the UK e-commerce and B2C markets.”

Mark Ash, Pure360 CEO: “Personally, I couldn’t be more thrilled to be joining forces with the Spotler Group, an organisation whose values align so closely with ours. We see a huge synergy in our shared interest in delivering technology and service excellence, and our partnership will only help to complement and support the services we deliver to our customers and allow us to deliver even more effectively on our mission to help our customers be the best marketers they can be.”

This acquisition further enables The Spotler Group to deliver on the mission to give ambitious marketers the right marketing and transactional software and expert services to grow their business.