Spotler Group has acquired Measuremail and Tripolis Solutions. With these two Dutch Email Services Providers (ESP), Spotler Group will become the largest ESP in the Netherlands. The product range of the Group is expanded with advanced and tailor-made email marketing automation solutions. In this way Spotler Group strengthens its position in a consolidating market.

Measuremail and Tripolis Solutions continue together as Tripolis

The first step to achieve this is to merge Measuremail and Tripolis Solutions into one company: Tripolis. The merger will give the new Tripolis more power to grow its own email marketing automation platforms faster and to further improve the quality of the services. The merger was completed at the end of May and the day-to-day management of the combination is in the hands of Bram Smits (former CEO of Tripolis Solutions) and Bart Vossen (formerly Managing Director of Measuremail).

Innovate faster in a consolidating market

The acquisition of Measuremail and Tripolis Solutions is an important step in Spotler Group’s growth strategy. Together with the companies that are already part of Spotler Group, Spotler Nederland, Spotler UK and Flowmailer, Tripolis will work on innovative solutions in areas such as artificial intelligence (AI), data management, automation and transactional email communication.

Marc Schussler, Spotler Group board member: “We are incredibly happy to add Tripolis to Spotler Group. We see that the market is consolidating and competition from international players is increasing. By joining forces, we offer a combination of high-quality and innovative solutions with which we can serve a wide range of customers. This gives us the opportunity to meet market demands even better, to strengthen our competitive advantage and to achieve further growth.”