[ 01 August, 2023, Rotterdam, Netherlands ] The Spotler Group continues investing in personalised e-commerce and announces the acquisition of Shopping Minds B.V., a cloud customer data platform built to provide marketers with better insight and targeted omnichannel shopping experiences.

This technology acquisition demonstrates the group’s continued investment in the Commerce Experience Platform (CXP) category, augmenting the existing integrated capabilities of website personalisation, product recommendations, personalised search, merchandising, and customer insight from the acquisitions of Squeezely and Sooqr, on top of the omnichannel marketing automation that has been a traditional Spotler strength.

“Squeezely set out to improve personalised experiences in e-commerce,” said Tim Hoefnagel, Managing Director, Squeezely “joining forces with our new colleagues at Shopping Minds accelerates our mission as our teams will put their minds together and pull from our wealth of experience in the personalisation space to keep building on our world-class solutions for e-commerce companies.”

In 2015 the founders of Shopping Minds saw a gap in the market. Their clients, which now include Etrias Group, SNP Natuurreizen and Bax Music, needed a practical cloud solution to gain insights and build better-personalized experiences, all while respecting the privacy of their customers.

“It’s a great step for our team to become part of the Spotler Group” commented Christian Vriens, Manager, Product Development, Shopping Minds “…we have a complementary vision for the future shopping experience, we already have existing integrations, and we are looking forward to working together and delighting our customers”.

This strategy of investment in understanding and managing first-party data positions Spotler Group well in offering retailers what they need in terms of engagement through a relevant online retail experience balanced with a recognition of the privacy needs of the modern data-savvy consumer. 

“I’m excited by this modular product offering we are building with these strategic acquisitions,” said Lee Chadwick, CEO of Spotler Group, “and what this technology, combined with the talent of the Shopping Minds team, will bring to both our existing customers and the new brands that are approaching us to deliver these solutions today”. 

About Shopping Minds

Founded in 2015, Shopping Minds provides a practical cloud solution that enables their clients to gain insights and build personalised commerce experiences while respecting their consumers’ privacy. Their clients include Etrias Group, SNP Natuurreizen and Bax Music. For more information, please see www.shoppingminds.com

About Spotler

Founded in 2016, the Spotler Group has invested in building and developing a portfolio of leading digital marketing and communications technologies that simplify the complexity of multi-channel marketing, sales and customer service. Brands include Spotler, Tripolis, Squeezely, Pure360, Flowmailer, Sooqr and OBI4wan. Together they serve over 4000 customers across 15 countries, transmitting over 18 billion messages every year, making the Spotler Group a European leader in this expanding marketing technology category. For more information, please see www.spotlergroup.com

This release is also available in Dutch.

Media contact:
Tom Blijleven, Head of Operations & Comms, Spotler