The Spotler Brand

Guides and downloads to help you get started with the Spotler brand, from logos and colour to type.

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Our Logo

 

Minimum size and exclusion zone

There are no predetermined sizes for the Spotler logo. Scale and proportion should be determined by the available space, aesthetics, function and visibility.There is no preset maximum size for the logo. In print the minimum size is 20 millimeters.

For digital uses the minimum size for the standard logo is 100 pixels.

To ensure that our logo is clearly visible in all content, surround it with sufficient ‘clear space’. Free of type, graphics and other elements.

When the logotype or full name is used, a clear space of 50% the symbol’s height should be maintained.

 

 

Typography

Header typography

Spotler has chosen the primary typeface for the titles of texts for ‘Greycliff CF Heavy’. The alternative to safe use online is ‘Open Sans Bold’.

“Rugged, hearty, and warm, Greycliff CF is a versatile font family. Strong capitals and a smooth, open lowercase are effective in a variety of applications. The geometric, near-monoline construction lends Greycliff a classic durability reminiscent of the 1940s, tempered by softened edges and vibrant shapes.”Connary Fagen

Body typography

Spotler has opted for the ‘Greycliff CF Regular’’ for body texts both print. You can think of texts for letters, presentations, online advertisements and the website.

For online body typography we use ‘Open Sans Regular’.

The font ‘Open Sans’ can be found here:
https://fonts.google.com/specimen/Open+Sans?selection.family=Open+Sans

 

Colours

Dominant colours

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Knowledge Blue

Pure: #002a4d

R0 G42 B77
C100 M55 Y0 K70
PMS Coated 281
PMS Uncoated 281

Tint: #ccdde3
Shade: #001d34

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Honesty Blue

Pure: #23afe6

R35 G175 B230
C80 M0 Y0 K0
PMS Coated 2192
PMS Uncoated Process Blue

Tint: #e6f6fc
Tone: #8ec8ed
Shade: #1d93c1

Accent colours

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Spirit Yellow

Pure: #f0e306

R240 G227 B6
C0 M0 Y90 K0
PMS Coated 107
PMS Uncoated 107

Tint: #fdfbdb
Tone: #f6ef71
Shade: #cabf05

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Success Green

Pure: #5cd975

R92 G217 B117

Tint: dff4e3
Tone: #a2e9b0
Shade: #429b54

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Awareness Red

Pure: #d22f38

R210 G47 B56
C0 M100 Y80 K0

Tint: #f9e1e3
Tone: #e5888d
Shade: #b0272f

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Legend Orange

Pure: #fb7c1c

R251 G124 B28
C0 M65 Y85 K0

Tint: #fee2cc
Tone: #fdb47d
Shade: #bc5d15

 

Colour + Logo combinations

The Spotler logo uses two colours: Dark Blue and White.
These are the mandatory colour combinations:

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White on Blue
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Blue on Blue
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Blue on Yellow
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Blue on White

So don’t go experimenting with colours

Don’t use colour combinations other than those shown above.

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Don't use various colours on Knowlegde Blue
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Don't use various colours on Honesty Blue
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Don't use various colours on Spirit Yellow
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Don't use various colours on White

Background images

Now and then the Spotler logo can also be uses on a image background. But only with sufficient contrast.
Use the ‘Knowlegdge Blue’ logo for use on light coloured backgrounds, and an all-white version for dark backgrounds.

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Light Background
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Dark Background

Coulor combinations

 

The Spotler Product Family

The branding of our products are entirely derived from the Spotler logo.

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Spotler Activate
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Spotler Activate Search
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Spotler Aigent
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Spotler Connect
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Spotler CRM
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Spotler Engage
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Spotler Leads
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Spotler Mail+
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Spotler MailPro
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Spotler SendPro
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