Marketing That Matters! LIVE WEBINAR with Mark Ritson

06-Apr-22 – 09:00 (UK) / 10:00 (CET)


An audience with Mark Ritson

06-Apr-22 – 09:00 (UK) / 10:00 (CET)

Join us for a live session with no-nonsense, plain-talking marketing professor Mark Ritson, as he takes a look at the 20 most common marketing concepts, followed by what promises to be a lively Q&A

The Over and The Under

Mark Ritson is a brand consultant and former marketing professor. He has a PhD in Marketing and taught on the MBA programmes of leading business schools including London Business School and MIT. He has written a column on marketing for almost 20 years, winning the PPA Business Columnist of the Year three times.

In this applied, entertaining and occasionally off-topic presentation, Mark Ritson presents a list of the 20 most common marketing concepts and ranks them on a value scale from most over-rated to the most under-rated concept. In his talk, he zooms into the list and explains some of his decisions.

By the end of the talk, you’ll be left in no doubt, quite frankly, what Mark recommends marketers spend their time focusing on to achieve marketing success.

Sadly you’ve missed the live event

However, you can download the recording of the session on the Spotler UK website, using the button below

Listen Here

Your host: Simon Moss

Marketing Director at Spotler

Marketing That Matters, Spotler style – Simon will take you through the tools available to you if want to drive more revenue, generate more leads and perform better marketing automation. He will also throw in some tips from live A/B tests on what emails and web pages convert best… All this will be inspired by Mark’s ethos of concentrating on what matters!


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